Our founder, Paul Archer, started his journey as a worldwide adventurer, driving an old London Taxi across the globe, breaking two World Records and attracting a media storm in the process. From this Paul became obsessed with authentic storytelling and the power that it can harness for brands.
In the face of AdBlockApocalypse and increasing challenges that accompany attempting to engage the millennial generation, it is now more important than ever to give something back to your fans and allow them to tell your story.
That makes it authentic.
And here at Duel, that’s what makes us tick.